Olive Crown formally announces its intention to implement the Regenerative Organic Certified® (ROC) standard established by the Regenerative Organic Alliance (ROA) across selected olive groves within its producer network.
Under this planned program, designated fields from participating growers in the Messara region (Crete) are intended to be integrated into the ROA framework. These groves, dedicated exclusively to the Koroneiki variety, will be managed under regenerative practices focused on:
Enhancing regional biodiversity by protecting native flora, local wildlife habitats, and preserving the natural landscape of the Messara ecosystem.
Safeguarding against environmental degradation, actively preventing soil erosion and nutrient depletion through continuous vegetative ground cover.
Optimizing soil organic fertility and long-term structure through regenerative biomass and minimal-disturbance management.
Maximizing carbon retention within the soil and tree biomass to support climate change mitigation.
Program Objective
Olive Crown is targeting Regenerative Organic Certified® GOLD status for these designated holdings, offering international corporate partners expanded options for top-quality Hellenic Extra Virgin Olive Oil.
Through this initiative, the company seeks to enhance the global recognition of Hellenic EVOO, driving a strategic market shift toward environment-focused agricultural practices in the country.
Geographic Allocation
The fields that are intended to be enrolled in Regenerative Cultivation are shown in the map below and are located in the region of Messara, Crete.
Olive Crown is currently preparing the necessary documentation and field evaluations required to proceed with formal submission to the Regenerative Organic Alliance (ROA).
Companies interested in this initiative or exploring potential collaboration to expand the program are invited to contact us at info@olive-crown.gr.